Have you ever thought what would have happened if there were no logos for any brands? It would be a boring world with no link between the consumers and the brands. Well, that sounds quite terrible! A captivating logo or design brings people and brands together. That’s why, the graphic designing industry is becoming very popular these days with a growing competition among various designers. It is proven that there is an 80% increase in any brand’s recognition with the use of the right colors in the logo.
If you are also curious about the art of logo designing and the famous logo designers who brought life to their illustrations, this guide is the one for you! Here, we will be looking at the best brand designers and how they figured everything out perfectly to design the best logos of all time.
We will also jot down the types of logos to choose from and some tricks to help you become the best of the designers. So without any further delay, let’s dive into the world of graphic designing!
Top Graphic Designers In The World of Logo Designing
Long before social media became ubiquitous, the only way to promote one’s business was through a logo. These logos were imprinted on cars, billboards, posters, and newspapers to market the brand to the world. During that period, the industry gave birth to many famous logo designers whose ideas and designs are still popular in the world.
With new business setups every year, the need to represent them with an elegant, versatile, and simple logo prevails. Let’s look at how some artists made it possible to create interesting logos with impressive longevities:
1. Carolyn Davidson
When you wear your Nike shoes, do you ever wonder who came up with the idea of its logo? Well, the famous yet simple Nike “Swoosh” was designed by Carolyn Davidson. She studied graphic design at Portland State University. The Nike co-founder, Phil Knight, was working there as an associate professor during that time. When they crossed paths, he offered her the work of designing at his company and she showcased her skills amazingly.The idea of the logo is taken from a Greek goddess who symbolized positivity. To add more affirmation to the logo, Davidson added the tick which you can also notice in the structure of the statue of the Greek goddess if you search it up.Phil Knight was unsure whether the logo was going to be worth it or not but it turned out to be a lucky charm and still represents the famous brand globally. Although Carolyn was paid a lesser amount for this design, she came to be known as the “Mother of Swoosh” because of her iconic logo design.
2. Paul Rand
Paul has been in the field of graphic design for 60 years. He brought European styles into American artistry and used multiple colors in his logos. Initially, he used to design book covers and then took up work on designing advertisements. He believed that logo designing is a universal language and people all around the world should be able to grasp the idea presented through a design.He persuaded multiple companies to put more thought into their design and explained to them how it is the core of the business as he believed that “good design is good business.” His famous works include monogram logos for companies like IBM and AMC.He used to add a touch of simplicity in his logos which can be seen in his IBM and NEXT logos. He also put a lot of thought into creating a design instead of producing it overnight. According to Paul Rand, making logos with patience and simplicity is the key to good logos.
3. Milton Glaser
Among the names of famous American graphic designers, we hear the name “Milton Glaser” commonly. He has won several awards for his film posters and brand designs. You might be shocked to hear that the famous slogan “I Love NY“ was actually a logo designed by Milton Glaser which gained so much popularity that it was adopted as the state slogan.The way he added the red heart instead of putting the word “love” and used red color for the text raised patriotism and compassion for the city among the citizens. He did not focus on the simplicity of the logos, but instead, his attention was more on the history of the brand, company, or film that he was working for. Because he believed that it was a way to connect the audience and the design spiritually.
4. Saul Bass
He is not only a famous graphic designer but is also a renowned filmmaker. His mouth-opening designs of Hollywood movies like The Man With The Golden Arm and Psycho will leave you surprised. He created official posters of multiple classics and has designed logos for famous brands like Kleenex and AT&T. He replaced the previous logo for AT&T with a simple bell icon. His approach was to make the logo adaptable for different sizes. He has won awards for his designs and even won an Oscar for a film he created. Even before digitization, he created logos that could be perfectly scaled to fit into different orientations. He only used a few colors but with the perfect cuts and curves, his logos became very attractive for the audience.
5. Jessica Walsh
She is a famous graphic designer who created “Walsh” and is also the creative director of her company. She has been running her studio since 2019. Jessica also had a partnership with another famous designer, Stefan Sagmeister, and has been teaching topography and graphic design at the School of Visual Arts in New York.She makes her logos and designs bold enough to leave a strong impact on the people. Her vision is to make a design memorable enough to be imprinted into one’s memory and that is why her art style is “occasionally surrealistic.” She is the living proof of how a designer mind can take you to places!
Types of Cool Logos To Draw or Design
Here comes the hardest part of the job of a graphic designer: choosing the right logo that not only fits into the requirements of the model world but also creates a persuasive appeal for the audience. Here are seven types of artists’ logos to choose from:
6. Pictorial Mark Logo
Are words the only way you can promote your business? Of course not! The pictorial mark logos are based on graphics. They do not need any words or labels to address their work to the world. Numerous famous logos like those of Twitter, Shell, and Apple are built up of simple symbols and have gained massive popularity globally. But a lot of thought needs to be put into pictorial marks because you are limited to the use of shapes to convey your idea and not any words.
7. Combination Logos
With no limitations, combination logos permit the designers to use pictures and words combined to create a stunning logo. You are providing a perfect image to the customers and they can easily connect with the brand through such a logo.
8. Abstract Designs
As the word goes, these logo designs are abstract in nature and can have various interpretations. They are similar to pictorial marks because there is no use of words in these designs too but instead of proper pictures, geometrical shapes are used to construct an attractive symbol.
9. Mascots
The most heartwarming types of logos are mascots. Designers create unique cartoon characters to represent their brand which leaves a remark in the hearts of the customers. The famous KFC logo has the image of its developer, Colonel, which became widely famous among the children.
10. Emblems
You might have seen a few companies having logos where there is text (usually the name of their brand) written inside a shape or symbol. Such types of logos are known as emblems. It is usually adopted by educational institutions, the famous among them being Harvard and Oxford University.
11. Monogram Logos
Monogram logos are made up of letters. These are mostly the initials of the brand or abbreviations for some hidden message. The fun part is that you can decide the font, color, and size of the letters and design them the way you want. Some famous examples of monogram logos are HBO, Gucci, and NASA.
Pick up your brand’s name and design it in a versatile manner. That’s your wordmark! But it’s not that simple. If you are opting for making wordmarks or logotypes, you need to be very careful with the choice of colors, font size, and font style and you need to make sure it matches with what the company represents.
Tips To Become A Successful Graphic Designer
After going through the history and work of multiple famous logo designers, you might have understood the spell to their magical works and that is: make it different, attractive, and simple. To help you make the best logo, we have listed down some key tips:
1. Learn About The Brand’s History
How would you create something for the brand when you don’t even know what the brand services to the people? Learning about the history of the brand you are working for is the first step. You need to study the origin of the brand’s idea, what they provide, and why they provide it. That’s when an idea might light up your mind for your design!
2. Understand The Audience’s Preferences
Your next step is to observe what the consumers are looking for and how to connect the world and the brand together. To do this, you have to think from the perspective of the buyer’s mind. It is best to keep your logo simple because people are usually looking for something intriguing concealed beneath a simple work of art.
3. Make It Easy, Adaptable & Timeless
The size of the logo and the design should not only be easy but also adaptable. Since it will be represented on different layouts like business cards or billboards, the presentation of the logo should be compatible with all sorts of sizes. Adding a lot of complexity to the design can make it harder to be understood by the locals. It is also important to create timeless logos that stay relevant and easily recognizable throughout the years, just like we can instantly recognize the Barbie logo from many decades ago. Look at how the Barbie logo was created to kickstart your incredible journey.
Graphic Designing Is Taking Over The Modern Market!
It is estimated that the graphic designing industry has been worth around $50 billion in recent years. Whether it is to promote your business through digital marketing or physical campaigns, without a proper graphic designer, you can never make it to the end. If you are looking for a talented designer to create logos for your brand, Expert Logo Design is there to service you in the best way. We offer fast delivery of the logo, and the designer will fulfill all of your personal requirements without any hesitation. So what are you waiting for? Contact us now!
